Month: February 2016

How to Use Argan Oil for Hair Care

Argan Oil for Hair CareArgan oil is a very popular natural oil which has long been used in its native country of Morocco for its numerous health and beauty benefits. Extracted from the argan nut, the oil can be used on the skin to treat minor infections and insect bites, but can also be taken internally as an oil which promotes general good health.

Despite this, this particular product is most well known for its numerous beauty benefits, as this can be used as a skin and hair treatment too. Many people around the world now use this pure as a beauty and hair care treatment, and the oil has also been incorporated into numerous products from top skin care brands from all over the globe.

Many people choose to use this oil for their hair care as it provides a completely natural alternative to other options on the market that are full of chemicals or preservatives. Although this oil can be costly, by looking to purchase it in larger quantities from reputable online and offline retailers you can actually save a significant amount of money.

As argan oil is rich in fatty acids it makes an excellent conditioning treatment for hair. Due to the fact that it is so concentrated in these fatty acids, using a lot of the product is not necessary, and in most cases just a few drops suffice, which helps you make the most of this luxury oil. Here are some of the best ways to use this oil as part of your hair care regime.

The first, and possibly most popular way to use this oil is by using it as conditioner after you have shampooed your hair. Most people benefit from using a conditioner after washing their hair, as it replaces some of the oils lost and nourishes the hair and scalp that the shampoo has stripped of dirt and grime, but also nourishment.

There are two ways to use this as conditioner, and the first is to rub a few drops of this oil in the palms of your hands and then very carefully work it through your hair, starting at the tips. This will moisturise the hair and add shine. After doing this you can allow your hair to dry naturally, or use a hairdryer, as the oil will help protect your hair from the heat.

This works best for those who typically have dry or very frizzy hair, as the pure oil will nourish and tame it. However, for those with normal to oily hair, applying oils directly to the hair and then leaving them in could make your hair very greasy again, very rapidly.

It is still possible to use this oil however – one way is to mix a few drops of it in your regular conditioner and then use this product as usual, washing it out after a few minutes of nourishing the hair. This works well if you have coloured your hair or have been using a great deal of heat on your locks, as the argan oil will give your hair an extra nourishing boost.

This product can also be used as a hot oil treatment, which is especially recommended for dry and colour treated hair every couple of weeks or so. A teaspoon of oil can be warmed up and then massaged into the scalp. After massaging into the scalp, you can then run the oil through the lengths so that all of the hair is covered.

You can then wash this out under a warm shower, or you can leave the argan oil in your hair overnight for best results. Again, this is only recommended for dry hair and coloured hair, as other hair types might find this treatment far too rich for their purposes.

4 Secret Ways to Remove Stretch Marks

Stretch MarksStretch marks are benign but they look ugly! While some people opt to live with these silvery streaks, for many they are extremely annoying and frustrating. Just imagine those unsightly zebra lines that appear out of nowhere, without your permission. And what’s even worse is their resistivity to every possible treatment that you try to banish these streaks. You try product after product, hoping to get rid of them one day, but in the end you get an impression that the stretch is the most loyal thing that has ever happened to you.

Million dollar question is, “are stretch marks really impossible to remove?” If not, then what is the most effective Treatment for Stretch Marks? If you are also seeking effective ways to get rid of these nasty marks then rejoice, as you have come to the right place. Here we will share with you three effective ways to remove these zebra stripes on your tummy or legs.
What are stretch marks?

It is a common skin problem that affects a vast majority of people around the globe, regardless of gender and ethnicity. Most frequent victims of these silvery streaks include:

• Adolescent boys and girls
• Pregnant women
• Obese people
• Anyone who gained or lost weight quickly

Your skin is fairly elastic and restores its shape and position as soon as released after stretching. But when stretched beyond its elastic limit the dermal layers tear up and get scarred. This internal damage results in visible scaring, which appears on the surface of skin as hue color streaks. These unsightly marks mostly appear on abdomen and thighs, but they can appear anywhere on the body.
One of the most frequently searched questions on the internet is how to remove these striae. Unfortunately there are not many options available at this moment to remove stretch marks completely. But there are certain treatments that can help eliminate fresh, mild to moderate stretch marks with a few sessions.

4 most commonly sought Stretch Marks Removal Treatments are:

1. Chemical peels:
It is the mildest treatment used for treating fresh stretch marks. A chemical solution is applied to the affected areas. As the name suggests, the solution applied peels off few layers of the skin that have been damaged by the striae. New smooth and clear skin, free of any marks replaces the peeled layers.

2. Micro-needling with and without RF
Dermapen is the most popular micro-needling treatment. Micro-sized needles are used to cause microscopic wounds in the skin at controlled rate. This initiates healing process and also boosts collagen levels in the treated areas. As a result, not only the marks fade away but the skin also becomes for elastic. To further enhance the efficacy of micro-needling, it can be combined with Radio Frequency Treatment.

3. Laser Treatment for Stretch Marks

A high intensity laser beam is projected at the stretch marks. Energy from laser beams breaks up scar tissues in the inner layers of skin, responsible for the appearance of striae. As the scar tissues break up, healing process is initiated. This stimulates generation of new skin cells and new tissues in the inner layers of skin. Laser treatment also stimulates collagen production, which ultimately results in thickening of the skin and removal of these nasty marks completely.
Multiple sessions may be needed to achieve desired results. Generally 6-8 sessions are needed to completely eliminate these annoying lines. Most patients report significant fading of marks after 4th session.

4. Fractional CO2 Lasers
Fractional CO2 Lasers offer the best solution for stretch mark removal. A special type of fractionated lasers is used to cause microscopic wounds in fine channels in the skin. This damage caused to the skin at controlled rate triggers healing process. Consequently, the scarred tissues in the inner layers also begin to heal and their appearance improves. It is the most effective treatment, which is equally popular in doctors and patients.

How to Own a Successful Profitable Beauty Salon and Spa

Beauty Salon and SpaIt is generally recognized that a crucial element for owning a successful and profitable beauty salon is the creation of impact advertising; in other words, getting your message across to the consumers, who eventually are the decision makers regarding your success!

Unfortunately, many salon owners either advertise in the wrong media or believe they will gain recognition by trial-and-error methods. These are both usually ultimately costly, inefficient and non-effective methods. If you are determined to make a success of your beauty salon business by developing and fully utilizing professional and proven marketing strategies, then getting it in front of the right audience of consumers is critical. A complete online dedicated service can provide you with the tools and expertise to promote and significantly expand your consumer base and salon business.

How to achieve a professional and creative difference

With the Internet facilities available today for practically everyone, everywhere, a useful website is relatively easy to create, attracting an audience from the Internet traffic, is another and critical factor! Yet a more important aspect is once they click on the site, how do you keep them there, get their attention and most important, a positive response that makes them your client or customer? In these hi-tech days, knowledge, awareness, expertise, and experience in any specific service or sales environment is crucial and this is where, for any existing or potential beauty salon owner. This is just one reason why with professional help you can be successful and equally important, profitable.

The first course of action for anyone owning a business is to use a website in marketing and promoting their service or product, but, it must be stressed, that just by this action, consumers will not be clamoring for your offering. Your website serves as a virtual identity for your beauty salon and spa that should be designed with the purpose of creating interest and providing useful information to an audience. In other words, you should be showing future clients who you are, where you are located and critically, how they can benefit by becoming your client!

Here is an example of what your potential clients ate looking for! If you go to a movie, you want to know what you are paying for and what you hope to receive for your money and time. Movie studios spend vast sums of money promoting a new movie and the actors playing the roles. They invest in professionals to get the best available talent because they have to stir up the interest and the desire in their consumers. As a beauty salon owner you are competing in a high volume, artistic and creative environment; are you seeing the comparisons here? You want to send a message that you can make a significant difference to people in not only their appearances but who they are. This is why you need that professional talent and expertise in getting your particular message seen and understood!

Become a Featured Salon or Spa

There has been considerable research conducted regarding the influence that advertising related to beauty and fashion, has on women and their male counterparts. This is a contributing reason why there are highly successful beauty salons and spas and the others! For you, there is the opportunity to place your business ahead of the rest, which should be inviting you to ask the question, how? The professional image you present is critical; therefore, a personalised and dedicated page should be created that will include:

  • A logo that will also be viewed by audiences on a Homepage
  • Your own Tag-line next to your Logo
  • An impressive Full-width Header Image
  • Your own designed description as you want it displayed
  • “Gallery images” showcasing your Salon and Spa faculties and interiors
  • “More Information” such as a Rate card, Brochure, marketing visuals
  • Unique promotion of your Salon and Spa “Special Offers” with innovation

Branding your name

Branding, a term that goes back to the Old and Wild West when cattle ownership was identified by a branding mark, or “logo” on their skins. Likewise, branding your salon or spa must be recognised as a crucial and integral aspect in the development of your business, for long-term success! It is not only a visual promotional impact tool but also one that can stimulate various emotions, including those founded on experiences. By professional brand recognition, you are committing and communicating the basic qualities and service of your business to potential customers. At the same time, you are reinforcing them in the minds of your existing clients.

Your customers have their own desires and expectations from your beauty salon or spa and how you communicate what you are offering to them by way of your website, is of the utmost importance. It should be in the form of answering unasked questions from consumers, such as your salon offering top quality styling and colouring services that may cost more because of the quality, or are you providing a fast, but inexpensive service; for people in a hurry? Your website should be directed firstly, towards impacting your brand name with consumers, with positive associations. This serves the purpose, among others, of enhancing the value they have received and for potential customers, helping to make their selection easier!

Your key element

It has been determined by various research that general usage of the Internet is continually increasing, with an emphasis placed on the younger members of households. People in all walks of life are turning to the convenience and informative power of the internet to find services and products, as well as locating suitable providers in their area. The creation and promotion of a website for your beauty salon or spa should be regarded as an essential marketing strategy and service to consumers. It is also a critical factor in your remaining competitive, not only in the present market conditions but those in the future!